Duijvestein Wintersport is one of the biggest winter sport stores in the Netherlands. Their near complete and sizeable collection of winter sports products features famous top brands and the finest materials in the winter sports industry. For a vast majority of Dutch winter sports enthusiasts Duijvestein Wintersport is the go-to one stop shop.
Duijvestein’s vast collection of products always made it a challenge for Duijvestein to translate the physical shop to an online web store. Duijvestein had recurring technical issues on their website regarding filtering and navigating through the extensive collections of their top brands.
OldenOnline was tasked with analysing and improving the usability on their current site. The main challenge was to optimise the speed and user experience of the webshop.
These goals were successfully attained with custom coding and module tweaking. For starters OldenOnline rewrote most of the CSS code for the main menu, because there were a few glitches caused by the way the menu dealt with hovering and clicks, causing the users to experience lag. Secondly, we redesigned the entire home page. The redesign allowed us to optimise the way visitors navigated the page and let us grant Duijvestein’s wish to easily update and switch promotional web banners, highlighted segments and the news section. Finally we worked closely with the original developers of the website to redesign and rebuild the mobile site to improve mobile conversion.